Terms & Conditions
and Privacy Policy

1.Age Requirement

1.1 You must be at least eighteen (18) years old to purchase any product or service from this website.

1.2 Any person named in, targeted by, or otherwise the subject of a ritual, spellwork or tarot reading ("Third Party") must also be at least eighteen (18) years old.

1.3 We do not cast for, cast on, or read for or on anyone under the age of eighteen (18). By placing an order, you confirm that you and every Third Party connected to your order are at least eighteen (18) years old.

1.4 If we have reason to believe that you or a Third Party is under eighteen (18), we may refuse or cancel the order.

2.Nature Of Services

2.1 Our Services are spiritual, metaphysical, occult, educational and energetic in nature. They may include spellwork, rituals, tarot readings, spiritual consultations, energetic workings, digital educational content, membership content, small-group programs, and spiritual coaching and guidance.

2.2 All Services are performed personally by Ivan Couture or under his direction.

2.3 Proof of Service. After your ritual is cast, you receive:

• a "before" picture: your printed photo, full name and date of birth, together with your written intentions, on the casting tray beside the candles used for your ritual;
• an "after" picture of the finished ritual; and
• a video of the finished ritual.

Sometimes you receive several pictures and videos. For tarot readings, you receive a picture of the cards pulled for your reading and the reading itself as a voice message or text message. Proof of Service and readings are sent by Instagram direct message or by email, depending on how you contacted us. They are supplied as evidence that the commissioned work has been completed.

3.Spiritual & Entertainment Disclaimer

3.1 The Son Of Lilith operates within the fields of spirituality, metaphysics, occult practice, personal development and entertainment.

3.2 We make no guarantee of any specific result, including financial, romantic, emotional, physical, business, legal or health outcomes. Individual experiences and interpretations vary.

3.3 All Services are provided for spiritual, educational, personal development and entertainment purposes only. Nothing offered through this website is medical, psychological, legal, financial, tax or other professional advice, and it is not a substitute for it.

3.4 You take part voluntarily and at your own discretion.

4.Information Required For Your Order

4.1 To perform certain Services, we need the following information:

• Rituals: a clear photograph, full name and full date of birth (day, month and year) of you and of every other person involved in the ritual, your email address and your Instagram username (or "N/A" if you do not use Instagram). You may also add your own written intentions (optional, up to 500 characters).
• Group rituals: your full name and full date of birth (day, month and year).
• Tarot readings: your full name, full date of birth (day, month and year) and a clear photograph of you.

4.1a Ritual details form. For rituals, this information is submitted through our online ritual details form, linked in your order confirmation email. One (1) form must be submitted for each ritual booked: if you book several rituals, or the same ritual more than once, you submit one form for each. After submitting your form(s), you must message us on Instagram (@thesonoflilith), or by email (contact@thesonoflilith.com) if you do not use Instagram, to let us know your order is booked and your form(s) are completed. We begin casting once we have received both your form(s) and your message.

4.1b Tarot readings. For tarot readings, you send the information above, together with a screenshot of your order confirmation, by Instagram direct message or by email.

4.1c Group rituals. Group rituals do not require the ritual details form. You send your full name and full date of birth (day, month and year) by Instagram direct message (@thesonoflilith) or by email (contact@thesonoflilith.com).

4.2 By providing information about a Third Party, you confirm that the Third Party is at least eighteen (18) years old and that you are providing their information lawfully. We use Third Party information only to perform the Service you ordered and as described in Part B.

4.3 You are responsible for providing accurate and complete information, including a working email address and, where applicable, your social media username. We are not responsible for delays or non-delivery caused by incorrect or missing information, or by a form or message that has not been sent. The fulfilment timeline in section 5 starts once we have received your completed form(s) and your message.

4.4 How we handle this information before, during and after casting is explained on our Casting Process & Confidentiality page (thesonoflilith.com/pages/casting-process-and-confidentiality) and in Part B.

5.Fulfilment Timeline

5.1 Unless stated otherwise on the product page (for example Same Day Casting, the Same Day Emergency Tarot Reading Expedite or Your Private Witch priority casting), rituals and tarot readings are completed within twenty-one (21) days from the date of purchase.

5.1a Messages. We reply to Instagram direct messages and emails within five (5) business days. During busy periods we may reply sooner or later within that window, and your order is still completed within the timeline above.

5.2 Fulfilment times are estimates and may vary due to order volume, holidays, availability of materials, technical issues or circumstances beyond our reasonable control.

5.3 Delays. Delays are possible for every Service, including Services booked with Same Day Casting, the Same Day Emergency Tarot Reading Expedite, Your Private Witch priority casting or any other faster or priority option. We always do our best to complete your Service on time. When there are delays, we usually announce them in our Instagram stories (@thesonoflilith). This does not affect any rights you have under applicable consumer law.

6.Ritual Materials & Supplies

6.1 After you purchase, ritual supplies, materials, candles, oils, herbs, tools, offerings and other necessary items may be purchased or allocated specifically for your order.

7.Right Of Withdrawal, Cancellations & Refunds

7.1 Express request for immediate performance. By completing your purchase, you expressly request that we begin performing your Service, or give you access to digital content, immediately, before the end of the fourteen (14) day withdrawal period that would otherwise apply to consumers in the European Union.

7.2 Rituals, spellwork, readings and other services. You acknowledge that once the Service has been fully performed, you lose your right of withdrawal. If you withdraw after performance has begun but before it is complete, you agree to pay an amount proportionate to what has been performed up to the moment you informed us of your withdrawal. Because preparation and materials are committed immediately after purchase (see section 6), this proportionate amount may equal the full price.

7.3 Digital content, memberships and educational programs. You acknowledge that once access to digital content, Couture Magic Academy or other educational content has begun, you lose your right of withdrawal for that content or that billing period.

7.4 We will confirm your consent and acknowledgement in your order confirmation email.

7.5 Your Private Witch. Because Your Private Witch is a fixed 3-month commitment that begins with your first reading session, the cancellation rules in section 9 also apply to it.

7.6 Apart from your rights described in this section and any other rights you have under applicable consumer law, all sales are final. We do not offer exchanges, credits or refunds because you changed your mind, did not experience a particular outcome, or no longer want a Service.

7.7 To exercise any right of withdrawal you may have, email contact@thesonoflilith.com with your name and order number and a clear statement of your decision.

8.Couture Magic Academy (Monthly & Annual Membership)

8.1 Couture Magic Academy is a recurring membership that gives you access to educational witchcraft content while your membership is active. Payment is taken on thesonoflilith.com through Shopify. Recurring billing is managed by Appstle Subscriptions, a subscription app connected to our Shopify store. The membership content is hosted on Kajabi. After your first payment, you will receive an email with your Kajabi login details.

8.2 Billing. Your membership renews automatically at the end of each billing period (monthly or annually, depending on the plan you choose) and is charged to your saved payment method until you cancel. The price and billing period are shown at checkout.

8.3 Cancellation. You can cancel at any time through the subscription management link in your subscription confirmation email (the Appstle customer portal), through your customer account on thesonoflilith.com, or by emailing contact@thesonoflilith.com. Cancellation stops future renewals. You keep access until the end of the billing period you have already paid for, after which your access is removed automatically. We do not give refunds or partial refunds for the remaining part of a billing period.

8.4 Founder's pricing. Founder's pricing is available only to people on the Couture Magic Academy waitlist who join during the founder window announced by us. Founder's pricing:

(a) stays the same for as long as your membership remains active without interruption;

(b) ends permanently if you cancel or your membership ends for any reason. If you rejoin later, you will pay the standard price that applies at that time;

(c) cannot be transferred to another person.

8.5 Failed payments. If a renewal payment fails, Appstle will try to collect it again and we will notify you. If the payment is not successful within seven (7) days, your membership will end, your access will be removed automatically and, where applicable, your Founder's pricing will end with it.

8.6 Price changes. We may change the standard membership price. If the price of your active membership changes, we will notify you by email at least fourteen (14) days before the change takes effect, and you can cancel before then. Founder's pricing will not change while your membership remains active.

8.7 Access. Your membership is for your personal use only. You may not share your login details, give access to others, or record, download, copy or redistribute membership content except where we clearly allow it.

8.8 Content. Membership content is added and updated over time. We may change, update or remove individual pieces of content. We will not remove the membership as a whole without notifying you in advance.

8.9 Discount codes. Discount codes, sale prices and other promotions cannot be used on Couture Magic Academy memberships, unless we have specifically stated that a code or promotion is valid for Couture Magic Academy.

9.Your Private Witch (3-Month Commitment)

9.1 What it is. Your Private Witch is a personal ritual service with Ivan Couture for a fixed term of three (3) months. Each month includes:

• one private reading session, in which we look at your situation and build your layering plan for that month;
• up to ten (10) rituals from that plan, cast personally by Ivan Couture;
• priority casting: each ritual is cast within seven (7) days of your plan being agreed and of us receiving the information needed for that ritual (see section 4);
• Additional Energy Work included on every ritual;
• questions answered through Instagram direct messages (@thesonoflilith) during the 3 months.

9.2 Fixed 3-month commitment. Your Private Witch is a fixed commitment of three (3) months. The 3 months begin on the date of your first reading session. By booking, you commit to the full 3 months and to paying the full price.

9.3 Payment options.

(a) Pay in full: the full price for all 3 months, paid at checkout. Paying in full includes a bonus of five (5) extra rituals in your first month (up to fifteen (15) rituals in month one). The bonus has no cash value and cannot be exchanged.

(b) Monthly payments: three (3) monthly instalments through our payment plan. You agree to pay all three instalments. If an instalment fails and is not paid within seven (7) days, we will pause your rituals until it is paid. Unpaid instalments remain owed while your booking is active. If an instalment is more than ten (10) days past due, section 11.11 applies.

9.4 Cancellation. Because Your Private Witch is a fixed 3-month commitment and the work begins immediately after your first reading session, it cannot be cancelled for convenience during the 3 months, and paid or owed amounts are not refunded. This does not affect your statutory rights described in section 7 or any rights you have under applicable consumer law.

9.5 Unused rituals. Rituals you do not use within a month do not carry over to the next month, and they cannot be exchanged for money or other services.

9.6 After 3 months. Your Private Witch ends automatically after 3 months. Nothing renews or is charged automatically. You may book again if a seat is available.

9.7 Seats. Your Private Witch is limited to five (5) clients at a time, because every ritual is cast personally by Ivan Couture.

9.8 Scheduling. Reading sessions are scheduled with you through Instagram direct messages. If you miss a scheduled session without letting us know, we will offer you a new time within the same month where possible, but the 3-month term does not pause.

10.Layered & Small-Group Programs

10.1 Layered and other small-group programs are offered on the dates, format and capacity described on the program page. Places are limited and allocated in order of purchase.

10.2 Programs may include live video calls (for example on Zoom), a private online community (for example on Slack) and recordings. Access to recordings and the community lasts for the period stated on the program page.

10.3 Payment plans. If you choose a payment plan, you agree to pay every instalment on time. Your place is reserved for you once the first instalment is paid. If an instalment fails and is not paid within seven (7) days, we may suspend your access until it is paid.

10.4 Community conduct. You agree to treat other participants with respect. Anything other participants share in calls or the community is confidential. You may not record, screenshot, share or repost other participants' information, situations or content. We may remove anyone who breaks this rule without refund.

10.5 If we need to reschedule a live session, we will notify you in advance and provide a new date or a recording.

11.Pricing, VAT & Payments

11.1 All prices are listed in Euros (EUR) and do not include taxes. Where applicable, VAT, GST or sales tax is calculated based on your location and added at checkout. The final amount, including any taxes, is shown at checkout before you pay. Prices may be shown converted into your local currency for convenience. The final amount is charged in EUR.

11.2 The Son Of Lilith j.d.o.o. is registered for VAT under VAT number HR85223499762.

11.3 Payments are processed by Shopify Payments and other approved third-party payment providers. We do not see or store your full card details.

11.4 We may change the prices of our products and Services at any time. Changes do not affect orders you have already placed. Changes to active memberships follow section 8.6. Discount codes cannot be used on Couture Magic Academy memberships unless stated otherwise (see section 8.9).

11.5 Divine & Couture payment plans. By choosing a payment plan for a Divine or Couture ritual, you agree to the full payment schedule and casting terms below. Each payment plan covers the full agreed casting period and is not a pay-as-you-go service.

11.6 Divine Rituals. Every Divine ritual includes twenty-four (24) castings, whichever payment option you choose:

• pay in full: twenty percent (20%) off, applied automatically at checkout; castings take place three (3) times a week for two (2) months;
• 2-month payment plan: twelve (12) castings each month, over two (2) consecutive months;
• 3-month payment plan, available on every Divine ritual: eight (8) castings each month, over three (3) consecutive months.

11.7 Couture Rituals. Couture rituals are cast four (4) times a week for four (4) consecutive months: sixteen (16) castings each month and sixty-four (64) castings in total. Where a Couture payment plan is offered, it follows the same rules.

11.8 Payment schedule. The first payment for any plan is due at checkout. Each following payment must be received by its due date, before the next month of castings begins.

11.9 Missed payments. If a scheduled payment is missed, late, declined or not completed, all further castings pause immediately and no castings take place while a payment is outstanding. Casting resumes once the overdue payment has been received and cleared. Time lost during a payment pause is not cast retroactively unless we agree otherwise in writing.

11.10 By completing checkout, you confirm that you have read and accepted the total plan cost, the payment schedule, the casting frequency and the payment pause rules.

11.11 Payments more than 10 days past due. This section applies to every payment plan for Divine Rituals, Couture Rituals and Your Private Witch booked on or after October 27, 2026. If a scheduled payment is more than ten (10) days past its due date, we will send you a final written reminder by email and/or Instagram direct message with a final payment date at least three (3) days later. If the payment is still not received by that final date:

(a) your payment plan and your booking are cancelled, and your spot or seat is released to another client;

(b) amounts you have already paid cover the castings, readings and work already performed, and are not refunded;

(c) no further instalments are charged after the cancellation;

(d) if you want to book again, you place a new order at the price and on the payment terms that apply at that time, subject to availability. Discounts, sale prices or bonuses from your original booking do not carry over.

12.Payment Disputes & Chargebacks

12.1 If you have a problem with your order, please contact us first at contact@thesonoflilith.com so we can try to resolve it.

12.2 If a payment dispute or chargeback is opened for a Service that has been performed, delivered or made available, we will contest it. To do so, we may provide your payment provider, bank, Shopify, competent authorities and courts with the records needed to show the Service was ordered and performed. These may include order and checkout records, your acceptance of these Terms, customer communications, Proof of Service (including the proof picture described in Part B, section 8), delivery and access records, login records and IP addresses.

12.3 Opening a chargeback for a Service that was performed as ordered may result in us refusing future orders.

13.Intellectual Property

13.1 All content on this website and in our Services, including ritual methods, product names, service descriptions, educational content, Couture Magic Academy, Your Private Witch and Layered materials, Spellwork Layering materials, videos, images, PDFs, courses, branding, logos and designs, is the exclusive intellectual property of The Son Of Lilith j.d.o.o.

13.2 No content may be copied, reproduced, republished, distributed, translated, resold, uploaded, transmitted or otherwise used without our prior written permission.

13.3 Photographs and videos of rituals we perform are our intellectual property. We may share them on our website and social media. Client personal information is never visible in anything we share publicly (see Part B, section 9).

13.4 Proof of Service sent to you is for your personal use only and may not be shared publicly, sold or distributed without our written consent.

14.Limitation Of Liability

14.1 To the fullest extent permitted by law, we are not liable for indirect, incidental, consequential, special or punitive damages, or for emotional, financial, relational, business or reputational loss arising from the use of any product or Service.

14.2 To the fullest extent permitted by law, our total liability for any claim shall not exceed the amount you paid for the specific product or Service giving rise to the claim.

14.3 Nothing in these Terms excludes or limits liability that cannot be excluded or limited by law, including liability for intentional misconduct or gross negligence.

15.Force Majeure

We are not responsible for delays or failure to perform caused by circumstances beyond our reasonable control, including natural disasters, government action, internet or utility outages, technical failures, pandemics, supply shortages, labour disruptions, war or civil unrest.

16.Website Use

16.1 You agree not to use the website unlawfully, interfere with its operation, upload malicious code, impersonate another person, abuse customer support or engage in fraudulent activity.

16.2 We may refuse service, cancel orders, restrict access or close accounts where these Terms are broken or fraud is suspected. If we cancel an order for a reason that is not your fault, we will refund what you paid for that order.

16.3 Right to refuse a client. We may refuse to accept or continue working with any client or order, at our discretion. When we refuse an order, we usually give a full refund. Depending on the situation, for example where part of the Service has already been performed or materials have already been committed for your order, the refund may be partial and reflect what has not yet been performed.

17.Changes To These Terms

We may update these Terms from time to time. The version published on the website at the time of your order applies to that order. For active memberships, we will notify you by email of material changes before they take effect.

18.Governing Law & Disputes

18.1 These Terms are governed by the laws of the Republic of Croatia.

18.2 If you are a consumer, this does not take away the protection of mandatory consumer laws of the country where you live, and you may bring a claim in the courts that applicable law allows.

18.3 Any other dispute is subject to the jurisdiction of the competent courts of the Republic of Croatia.

1.Who We Are

The Son Of Lilith j.d.o.o., OIB 85223499762, is the data controller of your personal information. Contact: contact@thesonoflilith.com or Instagram @thesonoflilith.

Our store is hosted by Shopify. This Privacy Policy applies when you visit our website, order from us, message us, join our mailing lists or the Couture Magic Academy waitlist, or leave a review.

2.Information We Collect

Order & contact information: name, email address, phone number, billing address, social media username, order details and order history.

Information needed to perform your Service: full name, full date of birth (day, month and year) and photographs of you and, where your order involves another person, of that Third Party. Information you share about your situation when ordering or messaging us, and the written intentions we prepare for your ritual from it.

Tarot readings: the picture of the cards pulled for your reading and the reading itself, sent to you as a voice message or text message by Instagram direct message or email.

Payment information: processed by Shopify Payments and other payment providers. We see only limited details such as card type and the last four digits, never your full card number.

Membership, program & Your Private Witch information: subscription and payment-plan status, account and login details, access and usage records, reading-session notes, and anything you share in program calls or communities.

Reviews: the review, rating and name (or anonymous setting) you choose when leaving a review.

Ritual details form: the photographs, full names, dates of birth, email address, Instagram username, order number, rituals booked and optional written intentions you submit through our ritual details form.

Messages: Instagram direct messages, emails, form responses (for example the Couture Magic Academy waitlist form) and customer support messages.

Device & usage information: IP address, browser and device information, cookies and similar technologies, and how you use our website.

3.Sensitive Information

Because of the nature of our Services, information about your order may reveal your spiritual or philosophical beliefs, or details of your private and romantic life. We treat all such information as strictly confidential and use it only for the purposes described in this policy. By submitting this information when you order or message us, you give your explicit consent to us processing it for these purposes. You can withdraw that consent at any time by emailing us, but we may then be unable to perform a Service that has not yet been completed.

4.How We Use Your Information & Why

• To perform your order and our contract with you: preparing and casting rituals, performing readings, running Your Private Witch, giving you membership or program access, sending Proof of Service, and providing support.
• To process payments, renewals, instalments and invoices, and to meet Croatian accounting, tax and fiscalization obligations.
• To prevent fraud and to establish, exercise or defend legal claims, including payment disputes and chargebacks (our legitimate interest in protecting our business).
• For internal market research, to improve our Services and marketing (see section 10).
• To send marketing emails (see section 13).

5.Third Party Information

When you give us information about another person for a ritual or reading, we use it only to perform that Service and, if needed, to defend a payment dispute or legal claim about that order. It is never published, sold, or used for marketing. It is kept and deleted on the same schedule as the rest of your order records (section 14).

6.Where Your Information Lives

To be fully transparent, this is where your information is kept:

• Shopify: your order, contact and checkout details.
• Instagram (Meta): your direct messages with us, including photos, names and dates of birth you send there, and the Proof of Service, readings and voice messages we send you there.
• Our email inbox: emails and any photos or details you send by email, and the Proof of Service and readings we send you by email.
• Ivan's phone and/or his iMac or MacBook: your photo, full name and date of birth (and those of any Third Party in your order), the casting print sheets, your proof pictures (including the "before" pictures where your printed photo, name and date of birth are visible on the casting tray beside the candles used for your ritual), and the photos & videos of your finished ritual (sections 7 & 8).
• Google Calendar: Ivan's casting schedule, which lists order numbers, Instagram usernames or first names, and the rituals or readings booked. It does not contain photos or dates of birth.
• Jotform: your ritual details form answers, including the photographs, names, dates of birth, contact details and intentions you submit (section 7).
• Zapier: passes your form answers from Jotform to PDFMonkey and sends the finished casting sheet to our email inbox (section 7).
• PDFMonkey: builds your casting print sheet as a PDF from your form answers (section 7).
• Printed sheets: printed photos with names & dates of birth used on the casting tray (section 7).
• Kajabi, Appstle Subscriptions & Zapier: Couture Magic Academy access and billing.
• Judge.me: reviews you choose to leave.
• Klaviyo: your email address and marketing preferences, if you join our mailing lists.
• ClickUp & ManyChat: waitlist form answers and Instagram message automation.

7.Casting Print Sheets & The Ritual Details Form

7.1 How your details reach us. For rituals, you submit your details through our ritual details form, hosted by Jotform. When you submit it, Zapier automatically sends your answers to PDFMonkey, which builds a casting print sheet: an A4 PDF showing each photograph with that person's full name and date of birth, your order number, rituals booked, email address and Instagram username, and your written intentions if you added any. Zapier then emails that PDF to our inbox (contact@thesonoflilith.com).

7.2 Photograph links. To build your print sheet, PDFMonkey opens the photographs you uploaded through their file links. These links are long, random and not published anywhere, but anyone who has the exact link can open the photograph without logging in. We never share these links.

7.3 Details sent by message. If you send your details by Instagram direct message or email instead (for example for a tarot reading), Ivan prepares the print sheet himself using a private layout tool built with Claude (an AI assistant made by Anthropic). That tool runs only in his web browser on his own device, does not upload, store or share your details, and clears everything when the page is closed.

7.4 Printing and disposal. The print sheet is printed, and the printed photo is placed on the casting tray under the candles and covered with herbs during the ritual. After the ritual, the printed paper is disposed of in the trash.

7.5 Who sees your form. Your form answers and casting print sheet are seen only by Ivan and members of our internal business team, and only for the workflow of preparing, casting and delivering your Service. They are not shared with anyone else, apart from the service providers named in this section (Jotform, Zapier and PDFMonkey) that process them on our behalf, and the dispute cases described in section 8.2.

7.6 How long the form and PDF are kept. Your form submission (in Jotform), your casting print sheet (in PDFMonkey and in our email inbox) and any PDF saved on Ivan's phone or computer are kept for up to two (2) years after the Service is completed, then deleted, unless needed for an open dispute or legal claim (section 14).

8.Proof Pictures

8.1 Before casting, the printed photo with your name and date of birth, together with your written intentions for the ritual, is placed on the casting tray beside the candles and photographed. This is the "before" picture, also called the proof picture. After casting, we also photograph and film the finished ritual (the "after" picture and video). You receive all of them, and sometimes several pictures and videos, by Instagram direct message or by email, depending on how you contacted us.

8.2 The proof picture is shared only with:

• you, the client;
• members of our team, where needed for the work;
• Shopify, payment providers, banks, and where required lawyers, competent authorities or courts, if a payment dispute, chargeback or legal claim arises about your order.

8.3 The before picture is never posted on social media or anywhere public. If we ever show what a before picture looks like (for example to explain our process), every personal detail, including the photo, name, date of birth and intentions, is fully blurred.

8.4 Your photo, full name and date of birth, and your proof pictures (including the "before" pictures where your details are visible on the casting tray), are stored on Ivan's phone and/or his iMac or MacBook for up to two (2) years after the Service is completed, so that we can show the Service was performed if a dispute arises. After two (2) years they are deleted, unless they are needed for an open dispute or legal claim.

8.5 You can see our full casting process, with example before and after pictures, on our Casting Process & Confidentiality page (thesonoflilith.com/pages/casting-process-and-confidentiality).

9.Social Media

9.1 We may post photographs or videos of rituals, including recordings of the casting process, on our website and social media.

9.2 Client and Third Party information is never visible in anything we post. Printed photographs with names and dates of birth are placed under the candles and fully covered with herbs before anything is photographed or filmed for social media.

9.3 We never share any client's personal details or order publicly.

10.Instagram Messages & Internal Market Research

10.1 We read and summarise Instagram messages, emails, waitlist form answers, ritual details form intentions and reviews to understand what our clients struggle with, what they want and what questions they ask. We use this internal market research to improve our Services, our offers and our marketing.

10.2 This research is shared only within our team and with the tools we use for internal business work, including Claude by Anthropic (section 12).

10.3 Your messages are used internally between Ivan and his team and are not shared on social media. If we ever use what clients tell us in public content (for example, a common question or the way clients describe a situation), it is shared without any personal details: no name, username, photo, date of birth or anything else that could identify you.

11.Reviews

11.1 We collect reviews through Judge.me. When you leave a review, you choose whether it is published with your name or anonymously. Some reviews earn a reward for a future purchase, and Judge.me shows this on the review.

11.2 We may share published reviews on our website and social media exactly as they appear on Judge.me, with the same name or anonymous setting you chose.

11.3 If you want to change the name shown on your review, switch it to anonymous, edit it or remove it, email contact@thesonoflilith.com or message us on Instagram and we will sort it out with you.

12.Who We Share Information With

We never sell your personal information, and we never will.

We share information only where needed, with:

• our team members, who work under confidentiality obligations and see only what they need for their role (for example order numbers, order details and information about your situation);
• service providers who process data on our behalf: Shopify (store, payments, checkout), Appstle Subscriptions (membership billing), Kajabi (Couture Magic Academy hosting), Klaviyo (email marketing), Judge.me (reviews), ManyChat (Instagram message automation), ClickUp (forms and internal task management), Jotform (ritual details form), PDFMonkey (casting print sheets), Zapier (connecting our forms, PDFs, store and email), Sales Pop-Up (anonymous purchase notifications, see section 15), Zoom and Slack (Layered), Meta (Instagram messaging), Anthropic (Claude, an AI assistant we use for internal business work such as drafting communications, organising orders, internal market research, analysing sales and customer data, and our casting print-sheet tool; it does not perform or decide on any spiritual work), and our email, cloud storage and IT providers;
• payment providers, banks, lawyers, authorities and courts, where needed for payment disputes, legal claims or legal obligations;
• our accountant, for invoicing, tax and fiscalization.

Some of these providers are located outside the European Economic Area, for example in the United States or Canada. Where this happens, transfers are protected by an EU adequacy decision or the European Commission's Standard Contractual Clauses.

13.Marketing

13.1 If you join our mailing list or waitlist, or opt in at checkout, we will send you emails about our Services, offers and educational content. If you are a customer, we may also email you about products and Services similar to the ones you bought, and you can opt out at any time.

13.2 We do not send marketing by SMS.

13.3 You can unsubscribe at any time using the link in any email or by emailing us. We may still send you messages about your orders and membership.

13.4 With your cookie consent, we may use information about your activity on our website, for example items left in your cart, to send email reminders and show you relevant advertising.

14.How Long We Keep Information

• Your photo, full name & date of birth, casting print sheets, proof pictures (including "before" pictures) and ritual photos & videos: stored on Ivan's phone and/or iMac or MacBook for up to two (2) years after the Service, then deleted, unless needed for an open dispute.
• Ritual details form submissions (Jotform) and casting print sheets (PDFMonkey and our email inbox): up to two (2) years after the Service, then deleted, unless needed for an open dispute.
• Order records and messages: up to two (2) years after the Service, unless needed for an open dispute or a longer legal requirement.
• Invoices and accounting records: for the periods required by Croatian accounting and tax law.
• Membership, program and Your Private Witch records: for as long as your membership or commitment is active, then up to two (2) years.
• Internal market research: kept as summaries without personal details for as long as it is useful.
• Reviews: until you ask us to remove them.
• Marketing data: until you unsubscribe or ask us to delete it.

15.Purchase Notifications (Sales Pop-Up)

Our website shows short notifications of recent purchases. They show only the country and the product, in this format: "Someone in [country] purchased [product name]". They never show your name or any other personal information.

16.Cookies

We use cookies and similar technologies to run our store (for example your cart and checkout), to remember your currency, and, with your consent, for analytics, marketing and advertising. You can manage your choices in our cookie banner and in your browser settings.

17.Security

We use reasonable technical and organisational measures to protect your information, including access controls for our team and keeping proof pictures only on Ivan's passcode-protected phone and computers, and using password-protected accounts for Jotform, Zapier, PDFMonkey and our email. Photographs uploaded through the ritual details form can be opened by their private file link, as explained in section 7.2. No method of transmission or storage is completely secure, so please do not send sensitive information through insecure channels.

18.Your Rights

Depending on where you live, you have the right to:

• access the personal information we hold about you;
• correct inaccurate information;
• ask us to delete your information;
• restrict or object to certain processing, including direct marketing and internal market research;
• receive your information in a portable format;
• withdraw consent at any time, without affecting processing before the withdrawal.

Some rights have limits. For example, we may keep records we need to defend a payment dispute or legal claim, or to meet legal obligations.

To exercise your rights, email contact@thesonoflilith.com. We may need to verify your identity first. We will respond within the time required by law.

19.Complaints

If you are unhappy with how we handle your information, please contact us first. You also have the right to lodge a complaint with a data protection authority, including the Croatian Personal Data Protection Agency (AZOP, azop.hr) or the authority in the country where you live.

20.Children

Our Services are only for people aged eighteen (18) and over. We do not knowingly collect information about anyone under eighteen. If you believe someone under eighteen has given us their information, contact us and we will delete it.

21.Changes To This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date shows the latest version. We will notify you of significant changes where required by law.